Nowadays, more and more attention is paid to the high quality of products coming directly from certified producers. This idea is the basis for an ecological project started by the farmers themselves, who decided that it was time to come out of the shadows of large stores and get closer to the customer.
QUALITY, CERTAINTY AND HEALTH
The uniqueness of this project lies in the fact that it is created by farmers themselves, directly connected with the land and everything that they produce and sell. They founded the “GRUPA OD ROLNIKA” Association (“From a Farmer”), which helps develop the idea of direct sales and coordinates the whole endeavour. The main goal was simple: farmers can sell their products at a good price without losing a margin, and buyers have direct access to fresh products of the highest quality, which grow at their own peace and are free from any chemical agents. Jan Czaja confirms: – We are an association whose members are farmers who produce food using organic methods and are subject to the supervision of certification bodies having powers of the Minister of Agriculture and Rural Development in this scope. The condition for joining new farmers to the group is the obligation to hav e a valid organic farming certificate. We want to sell products whose quality customers can be sure of.
YOU KNOW WHAT YOU EAT!
In addition to quality, this initiative is marvellous due to the fact that each fruit and v egetable is somehow represented by the farmer who devoted their time and experience to grow them. All products have their “biography”, thanks to which you can establish a relationship with a farmer and find your favourite local producer among all those associated in the initiative. Locality is a word that J an Czaja emphasizes very often: – Supporting local producers is one of our main goals. We want farmers to have a sense of economic freedom and independence, as well as to be able to build customer confidence, which will give them a dignified life, a chance to develop and stable market prices. It is an ideal solution for small family farms. Customers know what they eat – after all, this is our slogan – and farmers know who they produce for, as well as they are sure that their products will be appreciated and will not get unnoticed among store shelves.